Vivi
Charlotte Street, Fitzrovia, at dusk with warm cafe lights and plane trees
Neighbourhood

Fitzrovia

Fitzrovia is Soho's grown-up sibling, with better pavements and an earlier last orders.
Portrait of Nathaniel Ashford, senior contributing editor at Vivi
By
Nathaniel Ashford

An editorial note

Fitzrovia in 2026 is, for all its quiet, one of the more interesting dining neighbourhoods in central London. It has none of Soho’s showmanship and half of the prices. It also has one of the last London pubs where you can still hear yourself talk at eight in the evening on a Friday.

What Fitzrovia is good for

A long lunch. An early dinner. A second date that is not trying too hard. A drink at the end of Charlotte Street before a cab home.

What Fitzrovia is not good for

Late-night energy. A theatrical-plated meal. Being seen.

Worth a wander

Charlotte Street
The Fitzroy Tavern at the north end, the Charlotte Street Hotel at the south. Everything in between is a reason to pause.
Percy Street
One block, three good lunches. A walk-past at the least.
Newman Street
The quiet lunchtime block of Fitzrovia. A Turkish canteen and a cheese shop.

Elsewhere in London